ELCO: Beauty that sells in the scroll
How can beauty communication capture attention and create product appeal in the same moment?
- Industry
- Beauty & D2C
- Platform
- Flipkart & Amazon
- Creative direction
- Bold
01 The brand
A cosmetics brand selling lipstick, mascara and nail colour on Flipkart and Amazon.
02 The challenge
On a marketplace, the shopper is one tap from a competitor. Every post has to sell the product inside the scroll, before anyone reaches the listing.
03 Strategic thinking
On a marketplace the shopper is one tap from a competitor. The brand had to look bold, show the result and sound like its customer, so the product sells inside the scroll.
Communication approach
- Bold type with the product as hero
- Close-ups that show the result
- Memes that sound like the customer
- A consistent pink-and-black visual identity
The feed
Four ways to sell a shade
Bold type and the product as hero, close-ups that show the result, and memes that sound like the customer.
Outcomes
No performance figures are published for this project. It is shown for its brand thinking and creative direction.
Anushka’s contribution
Creative direction by Anushka
Creative direction. Designed with the ElevateDigi studio team.
Next world · 04 / 07 · B2B technology
Fortiv Solutions
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