Fortiv Solutions: AI that feels like help
How do you make complex AI automation understandable, approachable and relevant to a business buyer?
- Industry
- B2B technology
- Creative direction
- Helpful
01 The brand
An AI automation company selling to businesses buried in back-office work.
02 The challenge
AI automation can sound abstract, or threatening. The audience is busy people buried in back-office work, with real doubts about whether it scales.
03 Strategic thinking
Automation can feel abstract or threatening. A friendly character makes it human; explainers then answer the doubts buyers actually have.
Communication approach
- Forti, a friendly robot that turns automation into a character
- Banter that names the buyer's frustration
- Explainers on use cases and time saved
- Content that takes on real buyer doubts, like why pilots stall
The character
Meet Forti
A friendly robot turns automation into a character people can relate to, with a little banter.
Copy from Fig. 2, “The banter”
The explainers
Taking on real doubts
Explainers take on what buyers actually ask: what it does, how much time it saves, and why pilots stall.
This is the metric the Fortiv work is judged on. The portfolio doesn’t publish a figure yet, so none is shown here.
Anushka’s contribution
Creative direction by Anushka
Creative direction. Designed with the ElevateDigi studio team.
Next world · 05 / 07 · Food & beverage
That Red House
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