01Project overview
Manage a growing 55-campaign portfolio at scale with full-funnel accountability and consistent CPL targets.
02Industry & context
A portfolio that grew from a single project to 55 campaigns, managing multiple residential and commercial brands simultaneously.
03The business problem
Full-funnel accountability was non-negotiable: not just leads, but site visits, bookings and net profit per project.
04Strategic diagnosis
At portfolio scale, platform metrics stop being enough. Decisions have to be made on business outcomes per project.
05Strategic approach & execution
- 1Dedicated campaign architecture per project and phase.
- 2Five-metric tracking framework: CPL, site visit %, booking %, cost per booking, net profit per project.
- 3Portfolio-level budget allocation based on real-time performance.
- 4Bi-weekly senior review of each active campaign with client sales leadership.
06Results
₹286 lowest CPL on a single campaign. Over 1 million leads across the portfolio. 344 properties directly attributed to marketing campaigns. ₹6.02 Cr total ad spend managed, every project tracked to business outcome.
07What the results demonstrate
Scale holds together when every campaign is measured against the same business definition of success.
Source: ElevateDigi Comprehensive Case Study Portfolio, pp. 16–17.