01Project overview
Scale response volume aggressively without sacrificing efficiency across Google and Meta simultaneously.
02Industry & context
A dental clinic that needed to prove multi-channel synergy.
03The business problem
Scale budget aggressively across Google and Meta without letting cost per response spiral.
04Strategic diagnosis
Most brands treat Google and Meta as competing channels. Managed as one system, they can compound instead.
05Strategic approach & execution
- 1Integrated Google + Meta architecture with shared audience learnings.
- 2Meta for upper-funnel awareness and appointment intent; Google Search for treatment-specific queries.
- 3Cross-channel audience exclusion to prevent budget duplication.
- 4Creative testing cadence aligned across both platforms every 3 weeks.
06Results
250% increase in total response volume in 90 days. Budget scaled 174% without efficiency loss: cost per response fell 22% despite higher total spend.
07What the results demonstrate
Two channels managed as one system can grow volume and efficiency together.
08Visual evidence
Source: ElevateDigi Comprehensive Case Study Portfolio, pp. 18–19.