Super Iron Foundry makes manhole covers, gratings and drainage products. On LinkedIn, the creative moved three ways: show what's hidden, borrow a familiar game, give steel a personality.
- Attention
- 2.8× impressions in the first quarter of the new creative: 18,499 to 51,060.
- Conversation
- 3 → 502 comments in a quarter, Q1 to Q2. The page started a conversation.
- Sharing
- 0 reposts across nine months. Sharing is the next job.
“The creative earned attention and conversation. Q3 showed the next gap: comments fell 69% and nobody reposted. So the next phase is built for sharing.”
My read
The anatomy behind it
- The hook
- The first second of video, or the first line of copy, decides everything after it.
- The story
- One idea, a clear arc and a payoff worth the wait.
- The share trigger
- Useful, surprising or about the viewer: a reason to send it on.
- The next step
- One clear action for the right person.
Adapted from the Super Iron Foundry case in Anushka Konar's 2026 portfolio. LinkedIn Page Analytics, organic only.