Tour Operator — Google Ads Lead Engine

Turn a lean ₹1L budget into a high-volume lead engine for domestic and international tour packages.

A domestic and international tour operator, in a category where travellers research extensively and CPCs can be high.

Prove Google Ads as a viable, scalable lead channel on a modest ₹1L budget.

Travellers ask many informational questions before they are ready to book. The spend had to be protected from research traffic.

1. 1High-intent Search campaigns targeting tour- and destination-specific queries.
2. 2Lead form extensions to capture leads within the ad unit.
3. 3Negative keyword management to eliminate informational travel queries.
4. 4Call extensions for mobile call-to-book; bidding optimised for form submissions, not clicks.

1,880+ lead form submissions from ₹1L total spend, at ₹28.08 cost per conversion and ₹12.56 average CPC.

Structured around intent rather than broad reach, search can produce high-volume, low-cost leads even in an expensive category.

• The source's headline tile shows 3,560+ lead form submissions, while its results text and the dashboard screenshot show 1,880+ (1.88K). The documented 1,880+ is used here pending confirmation.