Premium Boba Tea D2C Brand

Build a profitable D2C revenue engine from near-zero brand awareness and no organic traffic base.

A new-age boba tea brand selling D2C on Shopify, in a category where sensory appeal and impulse triggers are critical.

Build awareness and profitable sales with no existing audience, no brand recognition and no Shopify conversion track record.

No existing audience, no brand recognition, no conversion history.

An unknown product in a sensory category has to be felt before it can be bought. The creative had to do the tasting.

1. 1Thumb-stop creative strategy built around sensory visuals and preparation rituals.
2. 2Full Meta funnel: awareness via video reels, retargeting via dynamic product carousels, conversion via direct-response copy.
3. 3Shopify landing page optimisation and a cart abandonment flow.
4. 4Weekly creative refresh to combat ad fatigue.

6.05× ROAS with ₹4.67L in revenue and 336 orders. Conversion rate improved 54% after Shopify optimisation work. The brand went from unrecognised to a profitable D2C operation in under 90 days.

For an unknown brand, creative that communicates the experience is the first conversion lever; site optimisation is the second.