01Project overview
Drive high-volume conversions at ultra-low cost in a premium aesthetics category with a ₹5,999+ average ticket.
02Industry & context
A premium aesthetics brand selling skin treatments, in a category where consumer trust is high-stakes and the average ticket is ₹5,999+.
03The business problem
Generate quality leads for skin treatments at a profitable cost per conversion, with audience targeting precise enough for the ticket size.
04Strategic diagnosis
In aesthetics, people search for a specific treatment and a nearby, trustworthy clinic. Relevance and locality mattered more than reach.
05Strategic approach & execution
- 1High-intent Search campaigns targeting treatment-specific keywords.
- 2Hyper-local geo-targeting to premium catchment areas.
- 3Conversion tracking at call, form and WhatsApp levels simultaneously.
- 4Ad copy A/B testing every two weeks.
- 5Audience segmentation by prior treatment interest and demographic signals.
06Results
1,210+ leads generated on ₹1.35L total spend at an average cost per lead of ₹112. With an estimated ~20% lead-to-patient conversion rate, this translated to ~₹14.3L in estimated revenue and a 10.6× ROAS, with a 13.37% CTR.
07What the results demonstrate
Treatment-level intent plus local precision can make a premium, trust-heavy category efficient, as long as every conversion channel (call, form, WhatsApp) is measured.
08Visual evidence


Source: ElevateDigi Comprehensive Case Study Portfolio, pp. 9–11.