Anushka Konar

← Case studies/A · Performance Marketing & Business Growth

Premium Aesthetics & Skin Clinic

Channel
Google Ads · Search
Industry
Healthcare · Aesthetics
Market
—
Period
Not stated in source

AttributionElevateDigi team engagement. Selected work from the ElevateDigi portfolio, shared from Anushka's time as Chief of Strategy & Operations. Her individual role in this engagement is awaiting confirmation.

The figures, as documented

Leads generated
1,210+Leads generated
Average cost per conversion
₹112Average cost per conversion
CTR on Google Ads
13.37%CTR on Google Ads
ROAS
10.6×ROASEstimatedBased on an estimated ~20% lead-to-patient conversion rate (~₹14.3L estimated revenue)

01Project overview

Drive high-volume conversions at ultra-low cost in a premium aesthetics category with a ₹5,999+ average ticket.

02Industry & context

A premium aesthetics brand selling skin treatments, in a category where consumer trust is high-stakes and the average ticket is ₹5,999+.

03The business problem

Generate quality leads for skin treatments at a profitable cost per conversion, with audience targeting precise enough for the ticket size.

04Strategic diagnosis

In aesthetics, people search for a specific treatment and a nearby, trustworthy clinic. Relevance and locality mattered more than reach.

05Strategic approach & execution

  1. 1High-intent Search campaigns targeting treatment-specific keywords.
  2. 2Hyper-local geo-targeting to premium catchment areas.
  3. 3Conversion tracking at call, form and WhatsApp levels simultaneously.
  4. 4Ad copy A/B testing every two weeks.
  5. 5Audience segmentation by prior treatment interest and demographic signals.

06Results

1,210+ leads generated on ₹1.35L total spend at an average cost per lead of ₹112. With an estimated ~20% lead-to-patient conversion rate, this translated to ~₹14.3L in estimated revenue and a 10.6× ROAS, with a 13.37% CTR.

07What the results demonstrate

Treatment-level intent plus local precision can make a premium, trust-heavy category efficient, as long as every conversion channel (call, form, WhatsApp) is measured.

08Visual evidence

Google Ads overview, 1 Jul – 30 Nov 2025: 1.21K conversions, 13.37% CTR, ₹135K cost.
Fig.Google Ads overview, 1 Jul – 30 Nov 2025: 1.21K conversions, 13.37% CTR, ₹135K cost.
Google Ads overview, 1 – 25 Oct 2024: 472 conversions at ₹122 cost per conversion.
Fig.Google Ads overview, 1 – 25 Oct 2024: 472 conversions at ₹122 cost per conversion.

Source: ElevateDigi Comprehensive Case Study Portfolio, pp. 9–11.

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