India's Largest Insurance Aggregator — Brand Social Presence

Build a consistent, distinctive social presence in a financial-services category where most competitors were absent.

India's largest insurance aggregator, in a category where most financial-services competitors had no meaningful social presence.

Make insurance engaging, and position the brand as a trusted, approachable financial guide.

Insurance is avoided until it is needed. Content had to make it relatable before it could make it relevant.

1. 1Content strategy built around financial literacy, relatable money moments and insurance myth-busting.
2. 2A creative and design system for visual consistency across Instagram and Facebook.
3. 3An editorial calendar mixing educational, topical and promotional content.
4. 4Community management with a brand-consistent response framework.

182K+ Facebook followers gained. 940K+ Instagram impressions with 17K+ engagement in a 6-month period. 320K+ Facebook impressions. Consistent follower growth on both platforms built stronger visibility and recall in a category where most competitors had abandoned the channel.

Showing up consistently, with a recognisable voice, is itself a differentiator in a category that has gone quiet.

• The source's headline tile shows 25K+ combined engagement, while its results text cites 17K+ engagement for Instagram over a 6-month period. Both figures are reported as written.